The Market Monitor Minding the Nation's Business
AC Motors of the Ayala Group of Companies and Bosch Philippines came up with a long-term strategic partnership that will offer Bosch “one-stop-shop services,” covering “bumper to bumper” from mechanical repairs to intricate electronics, engine systems, safety features, comfort upgrades, transmission expertise, and a host of other services and diagnostics.
AC Motors and Bosch plan to open 20 new outlets in 2024, expanding the network to 60 outlets over the next five years. These outlets will be equipped to serve the large internal combustion engine (ICE) vehicles, especially those that have already went out of warranty but needed quality-service maintenance. But AC Motors and Bosch also plan to gradually roll out EV repair and maintenance capabilities at select locations to support the shift towards electric mobility.
“We have long seen the automotive aftermarket segment as a key touchpoint in the customer life cycle. Ayala and Bosch have a long history of collaboration, and it is also through Bosch we have found the ideal partner to bring casa-level service and affordable but high-quality parts to Filipino motorists,” said Jaime Alfonso Zobel de Ayala, the chief executive officer of AC Motors.
Antonio Zara, president of AC Motors, added: “We are confident that we can leverage AC Motors’ extensive experience in aftersales operations to be able to provide our customers with a level of service not seen in the aftermarket segment today. Together with Bosch, we aim to bring this experience to as many motorists as possible, as we aim to grow Bosch Car Service into the country’s largest automotive aftermarket service provider within the decade.”
On the other hand, Marcio Coelho, the vice president of the Asean Bosch Automotive Aftermarket, countered: “We are proud to embark on the journey alongside our strong partner the Ayala Group, to reshape the car service scene today in the Philippines by incorporating integrated vehicle technologies and expand our global network of independent workshops, today already at 12,000 BCS across 150 countries.”
Bosch Philippines is active in all of the company’s four business sectors, namely: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. Its legal entity, Bosch Service Solutions, operates in two locations and provides voice and non-voice services to various industries globally. Bosch continues to build its nationwide network as a socially responsible provider of innovative technologies that help make a difference in the Philippines.