The Market Monitor Minding the Nation's Business
The Philippine digital lending market is poised to surpass the USD1 billion mark in the latter half of 2025, according to a recent study by licensed online lender Digido.
The report highlights the accelerated growth of digital lending in the country, driven by increasing consumer adoption of online technologies. In 2023, the market for non-bank digital loans was valued at USD693 million, climbing to approximately USD796 million in 2024, Digido noted.
“Our latest findings affirm the majority of Filipinos’ growing pivot towards digital sources of credit as part of their personal finance management,” said Rose Arreco, Digido’s business development manager.
The study projects that by the second half of 2025, digital loans will reach USD1 billion, with 55 percent—or USD556.5 million—coming from non-bank digital lenders. The remaining 45 percent, equivalent to USD451 million, will be provided by digital banks.
“We are optimistic that these lending segments will maintain their high growth rates due to their accessibility for the financially underserved, progressive government support, and various initiatives promoting further digitalization,” Arreco added.
She also highlighted the readiness of the market, noting that one-third of the country’s population belongs to Generation Z, a demographic that readily embraces innovative financial technologies.
Digido is an online lending platform operated by the Securities and Exchange Commission-registered Digido Finance Corp.