The Market Monitor Minding the Nation's Business
Grab Philippines recently unveiled its newest effort in providing reliable transportation services to Filipino commuters as nine out of 10 passengers trying to book a Grab ride were successfully allocated a driver within an average of 21 seconds – demonstrating a faster booking time compared with last year.
The new improvement in reliability is seen in the out-of-the-ordinary video, “Sorry, ‘Di Mo Na Kami Pwede Gawing Excuse”.
Grab attributes this improved service reliability to several factors: driver-partner satisfaction with the platform’s equitable fare system, the introduction of innovative technologies on the Grab platform, and the expansion of the Transport Network Vehicle Service (TNVS) driver pool.
“With our data-driven tools, we offer fares that are fair for both our passengers and driver-partners amid ever-changing market conditions. Fair fares mean our driver-partners can earn a living wage enough to cover their everyday expenses and costs related to maintaining a vehicle. This is approximately two times the current minimum wage in Metro Manila. Along with this, we also maintain service accessibility and affordability of our services for consumers – all in accordance with set fare guidelines by the LTFRB,” said Grab PH chief operating officer Ronald Roda.
Grab leverages these innovative technologies to enhance the reliability of its mobility services:
• Advance Booking ensures timely airport rides, eliminating travel-related stress for passengers. The service allows bookings up to seven (7) days in advance, with a flexible reservation window and a guaranteed on-time pick-up. Advance Booking touts a reliability rate of 98% – guaranteeing allocated rides.
• Group Rides enables a more collaborative approach among colleagues in booking a Group Ride. Users can conveniently initiate a Group Ride through a widget located on the transport page, with the flexibility to opt for “Arriving Together” or “Departing Together”. Each participant in the Group Ride can independently choose their respective stops, all while sharing a standard base fare, making the journey more economical. Features such as Group Rides and GrabShare bolster Grab’s reliability by effectively optimizing the utilization of available vehicles on the road to accommodate multiple passengers.
• Multi-Taxi Type Booking allows users the flexibility to book different types of cars in a single booking process – potentially reducing booking time. An MTT booking allocates the nearest available car, regardless of whether it’s a GrabCar four-seater, six-seater, or a regular GrabTaxi.
Additionally, Grab integrates productivity-enhancing technology for its drivers, such as the Ride Guide feature – a tool that guides drivers toward high-demand areas, improving booking reliability.