Hino inaugurates Pangasinan outlet

Hino Motors Philippines (HMP), in proud collaboration with Hino R-One, Inc., officially unveiled Hino Pangasinan recently signaling a dynamic expansion of HMP’s national footprint and a powerful move to uplift Northern Luzon through trusted transport solutions and inclusive development.

Located along McArthur highway in Carmen West, Rosales, Pangasinan, the new dealership stands tall as Region 1’s first full-service Hino hub representing a vital step in delivering world-class mobility, expert support, and long-term value to Filipino businesses in the North.

Hino Motors Philippines president Shingo Sakai awarded the dealership symbol to Rene So, Hino Pangasinan’s chairman. The launch celebration was marked by energy, gratitude, and forward momentum. The Hino R-One, Inc. Board, composed of chairman Rene So, president Ronald So, corporate secretary Reinier So, treasurer Richmond So, and directors Jacqueline So and Renrick So, welcomed guests such as Rosales mayor William Cezar and HMP president Shingo Sakai.

In his speech, Sakai emphasized the dealership’s pivotal role in HMP’s network strategy. “Hino Pangasinan represents much more than a new site. It expands our reach in Northern Luzon and helps us move closer to our vision of nationwide, customer-focused service. This presence is a clear reminder of our promise to deliver quality, durable, reliable, and efficient transport solutions that empower Filipino enterprises every day.”

The inauguration marked the beginning of exciting new possibilities for local businesses and communities. Sakai praised the vision and drive of the Hino R-One leadership, recognizing their commitment to the brand’s high standards. “Your dedication mirrors the values we uphold — quality, durability, reliability, and a deep sense of service. We are proud to welcome you into the Hino family and look forward to a future of shared success,” Sakai said.

Covering more than 3,000 sqms, the new Hino Pangasinan facility is fully equipped to deliver premium sales, parts, and after-sales services. Beyond its size and features, the dealership reflects a deeper mission — to contribute meaningfully to regional progress.

HMP and Hino Pangasinan reaffirmed their united goal to drive inclusive growth across the province by creating local jobs, accelerating enterprise development, and improving mobility for both businesses and communities. It’s a partnership grounded in shared values, guided by purpose, and strengthened by performance.

With the successful opening of Hino Pangasinan, HMP continues to build momentum across the country. This newest milestone reinforces Hino’s enduring mission to power Filipino businesses with transport solutions that are reliable, future-ready, and driven by a sincere commitment to progress.

Hino Motors Philippines Corporation (HMP) is primarily engaged in the exclusive assembly and distribution of quality Hino trucks and buses, the distribution of genuine Hino spare parts, and the manufacturing and distribution of other automotive-related products and services in the Philippines. Originally incorporated in March 1975 under the name Pilipinas Hino, Inc. (PHI) before it changed its name to HMP in 2015, the company was a joint venture among Filipino investors, Hino Motors, Ltd., and the Marubeni Corporation of Japan.